Full Refund: Consider offering a full refund if the project hasn’t commenced, or within a short timeframe (e.g., 24 hours) after the contract is signed.
Partial Refund: If the project is initiated but not completed, a partial refund might be offered based on the work completed and the agreed-upon scope.
No Refund: Once the project is completed and accepted by the client, no refunds should be offered.
Cancellation Fees:
Cancellation Before Commencement: A small cancellation fee may be applied if the client cancels the project before work begins.
Cancellation During Project: A larger cancellation fee, potentially covering completed work and incurred costs, may be applied if the client cancels during project execution.
Timeframe for Requests:
Clearly Define Timeframe: Establish a clear timeframe for requesting refunds, for example, within a certain number of days after project completion or cancellation.
No Refunds After Timeframe: State that no refunds will be issued after the specified timeframe.
Communication and Dispute Resolution:
Encourage Open Communication: Emphasize the importance of clients communicating any dissatisfaction or issues promptly.
Best Efforts to Resolve: State that the agency will make best efforts to address client concerns and resolve issues before considering a refund.
Dispute Resolution: Outline a process for resolving disputes, such as mediation or arbitration, if necessary.
Specifics for Digital Marketing:
No Guarantees: Clearly state that digital marketing results are not guaranteed, and refunds will not be provided based on performance metrics.
Monthly Payments: For monthly digital marketing contracts, specify that payments are made in advance and are not refundable for the period covered.
